Vesselin Popov

Business Development Director - University of Cambridge Psychometrics Centre

Vesselin Popov

Business Development Director - University of Cambridge Psychometrics Centre
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Biography

Vesselin Popov is the Business Development Director for the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in online behaviour and psychological assessment. Vess is a leader in bringing psychometric techniques to marketing in innovative and disruptive ways, particularly through the use of social media records to personalise branded experiences for consumers. He has worked with global brands to bring cutting-edge Big Data tools to market and is redefining how businesses identify and create meaningful engagement around their products. Vess also coordinates Apply Magic Sauce, a battery of predictive algorithms based on over 6 million users’ psychological and social media data, that is personalising the internet one click at a time.

 

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