Mirko Melcher

Head of conversion architecture - Web Arts AG/KonversionsKRAFT

Mirko Melcher

Head of conversion architecture - Web Arts AG/KonversionsKRAFT

Biography

Mirko Melcher works as Head of Conversion Consulting for Web Arts AG/KonversionsKRAFT, the world’s largest conversion optimization agency.
Passionate about conversion optimization, he develops hypotheses and test concepts based strictly on buying personas and customer journey analyses, advises and accompanies clients in various industries on their path from a static shop or website towards a personalized and emotional user experience.

All session by Mirko Melcher