Using NeuroMarketing to accelerate growth in e-commerce
The talk will focus on explaining the what made very successful eCommerce sites such as amazon and booking.com grow much faster.
It will give inspiration on how to use psychologically validated principles (patterns and biases) to help drive conversions.
Why is this relevant for the audience?
Current optimization efforts still concentrate mostly on removing barriers.
We found out through years of testing that increasing buying motivation on a website with reasonable usability will result in much better results.