Neuromarketing light: an online toolbox based on your reaction speed

19 apr 2016
10:30 - 11:00

Neuromarketing light: an online toolbox based on your reaction speed

Neuromarketing is often associated with time- and money-consuming brain-imaging techniques such as fMRI. In this talk I will demonstrate that more accessible online tasks, that can be included in traditional online surveys, can do the same or can even do a better job. These online tools, that have proven their value in decades of research in cognitive psychology, can offer new insights into the perceptual, conceptual and emotional experience of a brand, product or price.